Home and Harvest Hub is an Australian e-commerce retailer selling outdoor living products.
This page describes an internal software tool, Home and Harvest Hub Google Ads Automation, that we built to manage our own Google Ads account. It uses the Google Ads API to:
- Report true contribution margin per advertising campaign, by joining Google Ads performance data with our own product cost data
- Automate weekly search term review and negative keyword management
- Set margin-aware conversion values so Smart Bidding optimizes toward profit rather than raw order value
This tool is for internal use only, managing our own single Google Ads account. It is not distributed to, or used on behalf of, any other advertiser.
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